Senior Product Designer · Santa Clara, CA
Product designer with 10+ years working on mobile apps, embedded in-car systems, and insurance products — from early concept through production. Most of that time at Telenav, designing for Ford, Lincoln, Toyota, Lexus, Audi, Stellantis, and Cadillac.
View Selected WorkI've spent the last 10 years at Telenav designing products that end up in real vehicles and on real phones. That includes embedded navigation for Ford, Lincoln, Toyota, and Lexus, a usage-based insurance app for Audi and Stellantis, wide-screen experiences for Cadillac, and the design systems that tied it all together.
A lot of my work involves constraints that don't exist in typical product design — OEM brand requirements, driver safety regulations, hardware that ships once and can't be patched like an app. Those constraints tend to make the work more interesting, not less.
I care about the quality of the final output: the UI that actually ships, the component that gets used 40 times, the spec that an engineer can read without a meeting. That's where design either holds up or doesn't.
Designing for behavior, not just screens
A 2-day design sprint that asked: what if safe driving was something people actually wanted to do? Two teams, two opposing philosophies, one synthesis — and a gamification system that ended up shipping across three products.
The engagement model from this sprint became the foundation for the rewards and challenges system in Novo, NICA, Scout, and ZNLT.
View Case Study →A responsive system for 12+ automotive screen sizes
Taking Novo from a phone into the vehicle — embedded in infotainment systems for Audi and Stellantis. The central challenge wasn't adapting screens; it was building one layout system that held together across 12+ screen configurations, two OEM platforms, and non-negotiable driver safety constraints.
View Case Study →Policyholder onboarding + Test Drive mode
Novo is usage-based insurance with two entry points: active policyholders managing real coverage, and anyone who wants to test drive the app before committing. I worked on both — designing features that reduced early churn from 25% to under 5%.
View Case Study →Embedded systems shipped in real vehicles
Embedded navigation for Ford and Lincoln — design work that ends up on the road and stays there. Safety regulations define what's interactive while driving. OEM brand requirements shape every visual call. And unlike an app, updates don't ship on a two-week cycle. The constraints here aren't friction — they're the entire job.
View Case Study →Design
Tools
AI
I'm open to full-time roles and select freelance projects. If you're working on something in the automotive, mobile, or systems space — or just want to talk through a design problem — get in touch.
