Senior UI/Product Designer · Santa Clara, CA
UI and product designer with 10+ years working on mobile apps, embedded in-car systems, and insurance products, from early concept through production. Most of that time at Telenav, designing for Ford, Lincoln, Toyota, Lexus, Audi, Stellantis, and Cadillac.
View Selected WorkOpen to opportunities
I’ve spent the last 10 years at Telenav designing products that end up in real vehicles and on real phones. That includes embedded navigation for Ford, Lincoln, Toyota, and Lexus, a usage-based insurance app for Audi and Stellantis, wide-screen experiences for Cadillac, and the design systems that tied it all together.
A lot of my work involves constraints that don’t exist in typical product design: OEM brand requirements, driver safety regulations, hardware that ships once and can’t be patched like an app. Working inside those constraints is the job, not an obstacle to it.
I care about the quality of what actually gets built. The UI in the vehicle, the component an engineer implements without a meeting, the spec that doesn’t need a follow-up email. That’s what good design looks like in production.
Novo’s test drive
SafeStart gave drivers a way to try Novo before buying a policy. After five trips and 50 miles, they could see their Safety Score, understand what affected it, and get an estimated premium. I helped refine the onboarding experience through research and rapid testing, raising “Always Allow” location acceptance from 5% to 16%.
View Case Study →Novo policyholder app
A quarter of new Novo policyholders were cancelling within two to four weeks, and unfinished setup was the common thread. I designed Document Upload on my own to make submitting required documents clear and quick. It was one of the features behind a drop in early churn from 25% to under 5%.
View Case Study →A responsive system for 12+ automotive screen sizes
Taking Novo from a phone into the vehicle, embedded in infotainment systems for Audi and Stellantis. The work was building one layout system that held together across 12+ screen configurations, two OEM platforms, and non-negotiable driver safety requirements.
View Case Study →Embedded systems shipped in real vehicles
Embedded navigation for Ford and Lincoln, shipped in real vehicles. Safety regulations define what’s interactive while driving. OEM brand requirements shape every visual decision. And unlike an app, there’s no patch. Whatever ships, stays.
View Case Study →Designing for behavior, not just screens
A 2-day design sprint that asked: what if safe driving was something people actually wanted to do? Two teams with opposing approaches, one shared output: a gamification system that shipped across three products.
View Case Study →Design
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AI
I’m open to full-time roles and select freelance projects. If you’re working on something in the automotive, mobile, or systems space, or just want to talk through a design problem, get in touch.
When I’m not designing, I’m usually behind a camera or in the kitchen. I used to be a professional ballroom dancer.
